Aesthetics Evaluation

Friday, April 6, 2012

Advertising is everywhere in this world. Advertisement is like a virtual world because it communicated people and easy way to make this circle to be flat world. We use advertisement neither in printing or in television commercial to tell a story, to inform others also to influence people. Aesthetic evaluation is important to get a better design or artwork. First thing first, we should be able to know the criteria so we can get to the target (audience/viewer/client).  Four criterion has been set based on my SUBJECTIVISM opinion, i.e. 

1.        Audience will non-stop laughing after watched the video even in regularization/several times.
2.     Audience will be instruct to crying while watching the video even after a long time.
3.       Audience should feel moved by the video and start to repent themselves and remind it forever.
4.     Audience will be overawed with the video immediately even after watched in several times.

The chosen short commercial animation advertisement for this aesthetic evaluation is a AJINAMOTO STADIUM commercial…

[EVALUATION]

In my subjectivism opinion, this video only suit two my criterion. Absolutely this video make people all around of the world non-stop laughing. It has it’s own style on make the audience pay attention to the story until the end. They using a strategy with creating a ‘trap’ by creating a situation based on simple question, like “what happen to all those girl”, “are they real woman”. They let the audience puzzling and lead the audience mind to thinking what exactly the real answer for those situation. 

To make the things look perfectly outstanding, they using beauty image. By choosing an appropriate style and theme such a good image will make the story became more dramatically. It is obvious that people will attracted to beauty things then ugly one. My friends who using EMOTIVISM opinion have the same idea towards the things that make audience stay longer too watched this video. Beauty always attractive and it is natural for human.  So, when this two different things are combine as naturally people will choose the one who they can be confident can give the benefit or the one who are TRUE. 

Beyond of human thinking, physical beauty is not always the perfect one. By this video, the audience can repent themselves about judging the others. Human are naturally demanding about look, but when it opposite with humanity rule that beyond of society perspective we cannot cross the line. But in hilarious way, they created the story telling by make the main actors get scared to the beauty ladies with a man voices. It is not only a woman, but it is all the beauty woman around him. The audience laugh when they imagine ‘if this is real?’, ‘this is stupid’, ‘what a ridiculous thing could happen’. It gets funny when the real things a reveal.

In conclusion, this video give a deep thought to the audience, that the truth is never the same as what we thinking. Maybe… we should ask first before start to make a judgement. A deep thought always stay longer in heart so the audience will always remember it even after a long time.